Instagramming became a thing and almost all pics of celebrities became popular as it was an intimate platform where fans could go and get their obsession fix. Forward 6 years later and the most popular pictures now have to tell a story and be visually stimulating as more and more competition exists, not to mention more fake and inactive users.
Kim Kardashian in the beginning, along with her family exploited this platform to her advantage, before other celebrities and singers signed on. Once Beyonce, Nicki Minaj, Lady Gaga and Rihanna began posting and releasing teasers of new music and art they became the real influencers as they delivered not only nakedness but emotional hooks through lyrics and tapped into the shared human experience. If you look at the social listening numbers, many free analytics programs out there, Beyonce, Nicki Minaj, Lady Gaga and Rihanna outrank Kim Kardashian almost 2:1 consistently in influence across many social platforms. Her numbers were higher last week in the pics, due to the nude selfie. In order to even try and gain influence, Kim has to post a nude selfie as that is what gets her attention. The problem is, as I stated the digital space and most women have moved on from being empowered solely by T&A. I left T&A and "fake friends" behind in High School.
Women want to see more of their lives and struggles reflected in social media channels and movements like free the nipple, period acceptance, raising kids and exercise have gained tremendous engagement. As a strategist, I'd tell Kim K to hold up a tampon in her nude selfie, not her middle finger, if she wants to re-establish influence. The only influence she seems to have is over Piers Morgan, who can't stop commenting on her pics.
Every time I go online I feel like there's another article declaring a social platform is dead or dying. That taking a selfie means you're a narcissist, people are addicted to online games, porn and cat videos. UGH bottom line we go online to connect, to learn and to laugh or cry. People post for different reasons and we are tapping into behaviors that have existed before but now they're being expressed online.
The medium is the messengers: A global study reveals how people fit social media into their lives.
We are social animals, for me being an ambivert eh, sometimes. Other times I read or Netflix;) For me it feels good connecting to someone via Instagram, Facebook or Twitter and not have to go out wondering if random strangers will understand my marketing acronyms and shyness. It's easier for me to type a coherent sentence than to speak it out loud. I can't always think of the correct word to say in English, Russian is my 1st language and though I've been here since I was 9, I still have trouble finding the correct words.
My son and I have integrated technology and apps into our goofing off time together. He steals my phone and creates distorted pics of himself on my beauty apps.
We figured out that the compass app can actually change the background color and measure your body angles depending on it's position. He also plays by stealing my phone and playing Tetris on it or threatens to chat on my dating apps. Technology, mobile and digital have been incorporated into our time together as mother and son.
My career is anything but typical. I love technology and the digital world. After Silicon Alley imploded and sixdegrees.com, one of the first social media cos did so with it. I still wanted to stay in digital and explore how it could connect people and businesses to further communication. I convinced some technology cos, they were the only ones listening at the time, to continue and advertise online to brand themselves and sell their services and products.