Instagramming became a thing and almost all pics of celebrities became popular as it was an intimate platform where fans could go and get their obsession fix. Forward 6 years later and the most popular pictures now have to tell a story and be visually stimulating as more and more competition exists, not to mention more fake and inactive users.
Kim Kardashian in the beginning, along with her family exploited this platform to her advantage, before other celebrities and singers signed on. Once Beyonce, Nicki Minaj, Lady Gaga and Rihanna began posting and releasing teasers of new music and art they became the real influencers as they delivered not only nakedness but emotional hooks through lyrics and tapped into the shared human experience. If you look at the social listening numbers, many free analytics programs out there, Beyonce, Nicki Minaj, Lady Gaga and Rihanna outrank Kim Kardashian almost 2:1 consistently in influence across many social platforms. Her numbers were higher last week in the pics, due to the nude selfie. In order to even try and gain influence, Kim has to post a nude selfie as that is what gets her attention. The problem is, as I stated the digital space and most women have moved on from being empowered solely by T&A. I left T&A and "fake friends" behind in High School.
Women want to see more of their lives and struggles reflected in social media channels and movements like free the nipple, period acceptance, raising kids and exercise have gained tremendous engagement. As a strategist, I'd tell Kim K to hold up a tampon in her nude selfie, not her middle finger, if she wants to re-establish influence. The only influence she seems to have is over Piers Morgan, who can't stop commenting on her pics.
My career is anything but typical. I love technology and the digital world. After Silicon Alley imploded and sixdegrees.com, one of the first social media cos did so with it. I still wanted to stay in digital and explore how it could connect people and businesses to further communication. I convinced some technology cos, they were the only ones listening at the time, to continue and advertise online to brand themselves and sell their services and products.