Explaining Marketing to Grank, an Alien
This has been possibly the hardest thing I've done in a long time. It took 8 months and I tried to write an interesting B2B ebook as most are dull and boring. I've used real examples of how marketing has impacted society and why it exists. This all takes place in NYC.
My career is anything but typical. I love technology and the digital world. After Silicon Alley imploded and sixdegrees.com, one of the first social media cos did so with it. I still wanted to stay in digital and explore how it could connect people and businesses to further communication. I convinced some technology cos, they were the only ones listening at the time, to continue and advertise online to brand themselves and sell their services and products.