Alina Lara
  • Home
  • About
  • Contact
  • My Blog
  • Celfie

my digital thoughts

Marketing and Business Strategy: Why can't we just get along?

1/4/2017

1 Comment

 
Most business strategy ignores marketing but, marketing is essential to any business strategy for success. You can't just yell "yo dudes and dudettes, buy my stuff it's awesome," and be successful. Does marketing strategy get overcomplicated, yes but you need a plan.
 
Basics need to be considered, who's your audience, it's not an exact science but through research and your own sales stats you can get a solid understanding from which you can then test marketing against. What problem do you solve for your customer's, how do you communicate that?
How do you communicate with them? What channels? What resources do you have to execute on your strategy?
 
Then you can have fun and get creative with your content and measure the response at different times. Measurement, timing, and flexibility are key to a successful marketing strategy. 
Picture
1 Comment
essay online link
4/13/2017 09:40:15 am

It's because business and marketing have some entirely opposite goals in some aspects. Most of the marketing strategies would involve having to cater for the customers' welfare. On the business side, they have to maximize profit over loss. They have contradicting goals and it's hard to combine them together. Business and marketing should have a meeting point, so that they won't have any problems with each other.

Reply

Your comment will be posted after it is approved.


Leave a Reply.

    Alina

    My career is anything but typical. I love technology and the digital world. After Silicon Alley imploded and sixdegrees.com, one of the first social media cos did so with it. I still wanted to stay in digital and explore how it could connect people and businesses to further communication. I convinced some technology cos, they were the only ones listening at the time, to continue and advertise online to brand themselves and sell their services and products. 

    ​I grew with the digital space but with a bent towards figuring out how all the pieces fit together and more importantly, what digital/social means for brands and businesses.

    The potential if you're willing to take the time to understand an audience is so much greater.  I continue to pursue learning by taking classes, such as Neuroeconomics, from Coursera to push digital campaigns beyond contests, incentives, sites, content and creative. 

    This blog will be mostly about working in digital with references about my life as it all influences each other. 

    Archives

    November 2020
    November 2019
    August 2017
    May 2017
    January 2017
    July 2016
    June 2016
    April 2016
    March 2016

    Categories

    All
    Advertising
    Analytics
    Apps
    Art
    Baby
    Beyonce
    Brand
    Bullying
    Business
    Buyout
    Campaigns
    Class
    Copyright
    Customer Service
    Cyberbullying
    Digital
    Facebook
    Fail
    Father
    Free
    Growing Up
    Instagram
    Internet
    Kids
    Kim Kardashian
    Lady Gaga
    LinkedIn
    Marketing
    Mobile
    Money
    Nicki Minaj
    People
    Piers Morgan
    Privacy
    Reputation
    Revenge Porn
    Rihanna
    Russian
    Selfies
    Social Media
    Start-up
    Strategy
    Technology
    TikTok
    Ukranian
    Women
    Work
    YouTube

    Examiner Articles


    RSS Feed

Proudly powered by Weebly
  • Home
  • About
  • Contact
  • My Blog
  • Celfie