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Advice before you join that start-up, no matter what they promise you money, fame and/or a buyout.
Having been part of many start-ups over the years here's what I learned. People are key to success. That's it it's that simple, most start-ups fail not because the idea wasn't valid but because the people implementing it got caught up in their egos, control, and denial. Many start-ups rely on "free" or low-cost employees but how you're treated makes all the difference, free snacks and games aren't impressive. If you're asked to join a start-up, I recommend, first and foremost ask for financial records before you commit. Google the founder/s and read what they've written or what's been said about them. Take any contract to be reviewed by a lawyer you trust. If you can, work with them part time and see how that goes, before committing. If you don't feel comfortable for any reason during your time working with a start-up, stop. A lot of people get caught up in the "I'm an entrepreneur and working for a start-up" cool factor and ignore all the warning signs. Working with shady people also damages your reputation. Worse, though, is being taken advantage of and having to waste a lot of your time and effort on broken promises and people.
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Instagramming became a thing and almost all pics of celebrities became popular as it was an intimate platform where fans could go and get their obsession fix. Forward 6 years later and the most popular pictures now have to tell a story and be visually stimulating as more and more competition exists, not to mention more fake and inactive users. Kim Kardashian in the beginning, along with her family exploited this platform to her advantage, before other celebrities and singers signed on. Once Beyonce, Nicki Minaj, Lady Gaga and Rihanna began posting and releasing teasers of new music and art they became the real influencers as they delivered not only nakedness but emotional hooks through lyrics and tapped into the shared human experience. If you look at the social listening numbers, many free analytics programs out there, Beyonce, Nicki Minaj, Lady Gaga and Rihanna outrank Kim Kardashian almost 2:1 consistently in influence across many social platforms. Her numbers were higher last week in the pics, due to the nude selfie. In order to even try and gain influence, Kim has to post a nude selfie as that is what gets her attention. The problem is, as I stated the digital space and most women have moved on from being empowered solely by T&A. I left T&A and "fake friends" behind in High School. Women want to see more of their lives and struggles reflected in social media channels and movements like free the nipple, period acceptance, raising kids and exercise have gained tremendous engagement. As a strategist, I'd tell Kim K to hold up a tampon in her nude selfie, not her middle finger, if she wants to re-establish influence. The only influence she seems to have is over Piers Morgan, who can't stop commenting on her pics.
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AlinaMy career is anything but typical. I love technology and the digital world. After Silicon Alley imploded and sixdegrees.com, one of the first social media cos did so with it. I still wanted to stay in digital and explore how it could connect people and businesses to further communication. I convinced some technology cos, they were the only ones listening at the time, to continue and advertise online to brand themselves and sell their services and products. Archives
November 2019
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