Advice before you join that start-up, no matter what they promise you money, fame and/or a buyout.
Having been part of many start-ups over the years here's what I learned. People are key to success. That's it it's that simple, most start-ups fail not because the idea wasn't valid but because the people implementing it got caught up in their egos, control, and denial. Many start-ups rely on "free" or low-cost employees but how you're treated makes all the difference, free snacks and games aren't impressive.
If you're asked to join a start-up, I recommend, first and foremost ask for financial records before you commit. Google the founder/s and read what they've written or what's been said about them. Take any contract to be reviewed by a lawyer you trust. If you can, work with them part time and see how that goes, before committing. If you don't feel comfortable for any reason during your time working with a start-up, stop.
A lot of people get caught up in the "I'm an entrepreneur and working for a start-up" cool factor and ignore all the warning signs. Working with shady people also damages your reputation. Worse, though, is being taken advantage of and having to waste a lot of your time and effort on broken promises and people.
Context in the digital space is very important but is one of the hardest things to grasp for businesses and brands when building campaigns and/or ads. I will use last week's digital events to illustrate. A video released by the Clinton campaign about information on aliens being made public, NC transgender laws and the many companies that are banning travel there, and a number of cat/animal videos.
So what do you as a brand pay attention to and try to create campaigns and content around? My advice is to ignore all Politics. A: they're boring and B: you may end up alienating an audience (pun intended) On a personal note, no one should take seriously the orange candidate. Only put forward campaigns of support that align with previous company policies on controversial issues, such as transgender laws. Do not create negative content ever, if you have nothing nice to say, don't say it! Politician's take note:)
Create ads and campaigns that are positive. Make people feel good about your brand and what the company stands for. A good gauge is to ignore 1/2 of what's out there and align your campaigns with happy or neutral content. Animals, nature, food and cute kids always work if you can't create something original due to resources or lack of time. Once you lose an audience it's lost and very hard to win back as is trust in any relationship. Now please enjoy this baby pic of my son:)
Instagramming became a thing and almost all pics of celebrities became popular as it was an intimate platform where fans could go and get their obsession fix. Forward 6 years later and the most popular pictures now have to tell a story and be visually stimulating as more and more competition exists, not to mention more fake and inactive users.
Kim Kardashian in the beginning, along with her family exploited this platform to her advantage, before other celebrities and singers signed on. Once Beyonce, Nicki Minaj, Lady Gaga and Rihanna began posting and releasing teasers of new music and art they became the real influencers as they delivered not only nakedness but emotional hooks through lyrics and tapped into the shared human experience. If you look at the social listening numbers, many free analytics programs out there, Beyonce, Nicki Minaj, Lady Gaga and Rihanna outrank Kim Kardashian almost 2:1 consistently in influence across many social platforms. Her numbers were higher last week in the pics, due to the nude selfie. In order to even try and gain influence, Kim has to post a nude selfie as that is what gets her attention. The problem is, as I stated the digital space and most women have moved on from being empowered solely by T&A. I left T&A and "fake friends" behind in High School.
Women want to see more of their lives and struggles reflected in social media channels and movements like free the nipple, period acceptance, raising kids and exercise have gained tremendous engagement. As a strategist, I'd tell Kim K to hold up a tampon in her nude selfie, not her middle finger, if she wants to re-establish influence. The only influence she seems to have is over Piers Morgan, who can't stop commenting on her pics.
Every time I go online I feel like there's another article declaring a social platform is dead or dying. That taking a selfie means you're a narcissist, people are addicted to online games, porn and cat videos. UGH bottom line we go online to connect, to learn and to laugh or cry. People post for different reasons and we are tapping into behaviors that have existed before but now they're being expressed online.
The medium is the messengers: A global study reveals how people fit social media into their lives.
We are social animals, for me being an ambivert eh, sometimes. Other times I read or Netflix;) For me it feels good connecting to someone via Instagram, Facebook or Twitter and not have to go out wondering if random strangers will understand my marketing acronyms and shyness. It's easier for me to type a coherent sentence than to speak it out loud. I can't always think of the correct word to say in English, Russian is my 1st language and though I've been here since I was 9, I still have trouble finding the correct words.
My son and I have integrated technology and apps into our goofing off time together. He steals my phone and creates distorted pics of himself on my beauty apps.
We figured out that the compass app can actually change the background color and measure your body angles depending on it's position. He also plays by stealing my phone and playing Tetris on it or threatens to chat on my dating apps. Technology, mobile and digital have been incorporated into our time together as mother and son.
My career is anything but typical. I love technology and the digital world. After Silicon Alley imploded and sixdegrees.com, one of the first social media cos did so with it. I still wanted to stay in digital and explore how it could connect people and businesses to further communication. I convinced some technology cos, they were the only ones listening at the time, to continue and advertise online to brand themselves and sell their services and products.