Celfie was born out of my need to try and correct the negative effects of social/digital, such as revenge porn and cyberbullying, just saying to someone don't go online isn't an answer. It's shocking to me that pixels posted inappropriately online can cause psychological damage or death as a result. Or that someone can screen grab your posts and profit from it by calling it art.
We are human and have needs, which are love and recognition. Love and recognition shouldn't be used against us, especially when we are most vulnerable in a relationship or at school. Placing your trust in another person should not be a punishment and we shouldn't become conditioned to not trust someone because we risk our privacy being exposed. Technology needs to adapt to its users and help us communicate and become better.
That is the thoughts behind Celfie, celfie.io, and its birth. I will present my ideas on 8/24 at Personal Data Week in NYC if anyone is interested.
My career is anything but typical. I love technology and the digital world. After Silicon Alley imploded and sixdegrees.com, one of the first social media cos did so with it. I still wanted to stay in digital and explore how it could connect people and businesses to further communication. I convinced some technology cos, they were the only ones listening at the time, to continue and advertise online to brand themselves and sell their services and products.