Alina Lara
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my digital thoughts

Being Digital 

3/23/2016

 
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Every time I go online I feel like there's another article declaring a social platform is dead or dying. That taking a selfie means you're a narcissist, people are addicted to online games, ​​porn and cat videos. UGH bottom line we go online to connect, to learn and to laugh or cry. People post for different reasons and we are tapping into behaviors that have existed before but now they're being expressed online. 
The medium is the messengers: A global study reveals how people fit social media into their lives.

We are social animals, for me being an ambivert eh, sometimes. Other times I read or Netflix;) For me it feels good connecting to someone via Instagram, Facebook or Twitter and not have to go out wondering if random strangers will understand my marketing acronyms and shyness. It's easier for me to type a coherent sentence than to speak it out loud. I can't always think of the correct word to say in English, Russian is my 1st language and though I've been here since I was 9, I still have trouble finding the correct words.  

My son and I have integrated technology and apps into our goofing off time together. He steals my phone and creates distorted pics of himself on my beauty apps.

​We figured out that the compass app can actually change the background color and measure your body angles depending on it's position. He also plays by stealing my phone and playing Tetris on it or threatens to chat on my dating apps. Technology, mobile and digital have been incorporated into our time together as mother and son.

    Alina

    My career is anything but typical. I love technology and the digital world. After Silicon Alley imploded and sixdegrees.com, one of the first social media cos did so with it. I still wanted to stay in digital and explore how it could connect people and businesses to further communication. I convinced some technology cos, they were the only ones listening at the time, to continue and advertise online to brand themselves and sell their services and products. 

    ​I grew with the digital space but with a bent towards figuring out how all the pieces fit together and more importantly, what digital/social means for brands and businesses.

    The potential if you're willing to take the time to understand an audience is so much greater.  I continue to pursue learning by taking classes, such as Neuroeconomics, from Coursera to push digital campaigns beyond contests, incentives, sites, content and creative. 

    This blog will be mostly about working in digital with references about my life as it all influences each other. 

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